Social cues in networking sites is commonly done through customer reviews and feedback. Good or bad feedback must be acknowledge and be taken action upon at all times. Ensuring that your business is in good light at all times, increases your chance of getting a higher number of following. If you feel that your business is not doing the right thing, check on your competitors on what they do online to improve their services, surely you will find insights that can help you improve your business.
What else does social media has to offer?
With millions of people in social networking sites, the only doubt of getting a large number of following is on how to start. Start with your close friends, repeat customers who has been loyal to you. Just like the old word of mouth, watch as your followers grow. It does not end here though, you have to improve your customer service and learn how to be more competitive online or not. With thousands of businesses bringing their services online, you will have to find unique ways to set your business apart. Do something good and make it viral, surely your followers will increase together with your sales.
The sad truth
The sad truth is, not all these criticisms are true, some are planted by a competitor, unfair business strategies like these must be countered by great customer service. If a business does everything it could to provide the best customer service they have to offer, oftenly everything else follows. But if your business has been a victim of false accusations and the battle has been brought online, the best people to help you win back your business’ credibility are your followers. Your loyal customers who experienced great customer service first hand, will always fight for your business, products and services once you have shown them great customer service.
Social media as a battle ground
Not every business is prepared to take this war, however with the help of individuals adept with great social networking strategies the battle can be won. This is why, it is very important for businesses to utilize and improve their online presence. A good example of a business which thrive through social media is Starbucks, with a great number of online followers, Starbucks no longer need advertisements to promote their products and services. Looking into how Starbucks did it, it points to one thing… Great customer service, a welcoming smile and warm greetings from their staff and work.