MEDIAUPS » Advertising

Become The Next Advertising Millionaire

robin — Mon, 24 Mar 2008 22:57:20 +0000

Do you want to make the big money online? – Of course! One step forward is the selection of good advertisement. The Internet offers several methods…

Banner ads

They belong to the most common advertisements in the Internet. They are graphic elements with a message that are included in the regular site. Regularly ads are payed according to views or clicks. The big problem with banners is that many users ignore them because of the masses and their eternal presence. So it is very important where to place a banner and how to construct it. Usual solutions are:

Skyscraper: Very high banners usually at the sides of a website which are even visible in parts when you scroll down.
Content ads: Advertisements, which are integrated into the content of a website. Sometimes they are also included close to the menu bars and other interaction fields. For this reason some users see an advertisement not knowing that it is one.
Video ads: Similar to normal banners except they aren’t static.

Pop-up and Pop-under advertisements

This method is very eye-catching because the ads open in an extra window and aren’t ‘just’ a part of a website. This means that every visitor has to deal with them. So the advertiser can be sure that everyone will see his advertising. But that’s why such obtrusive ads are unpopular. Many Internet users have a pop-up blocker to get rid of this annoying advertisements. Because of that you should think about placing such an advertisement on your website. A pop-up or pop-under gives you the most money but it also gives your visitors a bad feeling of your site.

Layer ads

They are equal to pop-ups but don’t open in a new window and instead of that they lay over the website-content in a JavaScript generated window. These windows frequently have a hidden close button so that the visitors have to analyze the ad before they can reach the websites’ content. Advertisements of this kind are often blocked and disliked just as pop-ups.

Web sponsoring

Another variant of Internet advertising is web sponsoring. Web sponsoring means a sponsor invests some money into a website and as counter-performance the sponsor will be presented on the website with a logo or something equal.

AdSense

This service from Google makes advertising very simple. It provides you with plain text-ads through a javascript that needs to be integrated in your website. But if you haven’t the right keywords on your site you very often earn just a few cents per click.

ContentLink, IntelliTXT and LinkWords

This type of advertising constitutes a new trend. More and more big websites have those hyperlinks within continuous texts. You get a little JavaScript snippet to integrate in your website and the it automatically highlights interesting words and generates money for every click.

Interstitial ads

These are websites which are displayed before you can enter the requested page.

Also see my post about making a good banner.

How to design a Banner

robin — Sun, 16 Mar 2008 19:30:16 +0000

Do you have a banner for your website or blog? If not, create one right now! In order to do this, I summed up a few basic tips.

1. Be professional: A banner is your virtual business card. People are getting their first impressions of your website based on your banner ad, so you must to be sure that it presents you in the best possible manner. This means you should be very careful with using correct spelling and grammar. Also, choose font sizes, styles and colors that maximize your banners readability. If you don’t do so some people might get a bad feeling of your site.

2. Ask for an action: What do you want people to do when they see your banner? Most probably you want them to visit your website. Write something like “click here” or “enter now” on it. On the Internet you can see many examples of this strategy.

3. Keep it simple: Most people are looking at a banner for less than a second. You must be sure that the message of your graphic can be easily understood. Organize your banner/advertising clear and concise to increase the possibility that the viewer gets your message. It’s very important to use just a few plain words because you can provide the user with more information on your website.

4. Raise attention or emotion: Use words like free, secret or other to raise the user’s attention. Make the viewer curious in your website. Maybe use a pun or contrast.

5. We want benefits, not features: What’s the difference between a feature and a benefit? A feature is the service you offer your visitors. A benefit is the effect on your visitors. What seems to be most appealing to you? – “We are specialized in finding deductions” (feature) or “Pay less tax” (benefit)? It is only important to say how your service improves your visitors life and not how you do that.

6. Test it: Design several ads and think about different slogans. Then run them for a short time and compare the traffic you get by the different ads. Use the most successful one and be sure your banners are always up-to-date!

7. Other important things to know: Be sure that your banner isn’t bigger then 20kb that it loads quickly. Also use the common formats as you can see at the bottom of this post.

If you don’t know where to place your banner, take a look at Google’s “AdSense Ad-Locations Heatmap”

Ads closer to the center of the page tend to perform better
Ads above the fold tend to perform better than those below the fold
Ads placed at the end of articles tend to do well, even though they’re below the fold
Ads placed near site navigation or by images or other rich content tend to do well, too

Standard Internet Ad Sizes:
Ad Size Ad Type
468 x 60 Full banner
392 x 72 Full Banner/ Vertical Navigation Bar
234 x 60 Half Banner
125 x 125 Square Button
120 x 90 Button #1
120 x 60 Button #2
120 x 240 Vertical Banner
728 x 90 Leader board
160 x 600 Wide Skyscraper
120 x 600 Skyscraper
300 x 600 Half Page Ad

Do You Want To Make Money Online?

admin — Mon, 24 Sep 2007 19:27:40 +0000

Every day thousands of people are surfing through the web – make them click the money into your pocket! Maybe you run a website or blog about something really interesting and want to make money with your page – Start now and earn hundreds of dollars!

Beginner Guides

To start from scratch, read at least one of these beginner guides to site marketing. After you have done that think about it and start to improve your website. Probably you already know a lot of these tips but they are only the first step on your way to richness!

Traffic building for Newbies

People always believe in Traffic being the ultimate weapon for making money online and they are right, partially! No-one will make the big thing without massive visitors. But how do normal people, who neither have huge amounts of marketing capital nor influential contacts, can get high loads of visitors? Read a few of these tutorials/guides and you will understand how to make it rolling.

Search Engine Optimization

Another important part in your way of becoming a rich man, is SEO. A lot of traffic to websites is also coming through search engines such as Google or Yahoo. The higher the rank, the more clicks you will receive. But to go beyond the basics and not just read but understand it makes you the winner!

Place Ads – Earn Money

Now, after you have learned how to get a good PageRank and drive a lot of traffic, you probably want to know with what you will earn the money. The typical answer would be something like AdSense (and yes it’s great) but there are several other profitable advertising networks. Not forgetting the ‘pay per blog’ systems and direct affiliate solutions.

At last you could subscribe to a few feeds of the sites, mentioned above. One I really like is the feed from Dosh Dosh; a really good blog with many posts to current marketing topics.