Do you want to make the big money online? – Of course! One step forward is the selection of good advertisement. The Internet offers several methods…

Banner ads

They belong to the most common advertisements in the Internet. They are graphic elements with a message that are included in the regular site. Regularly ads are payed according to views or clicks. The big problem with banners is that many users ignore them because of the masses and their eternal presence. So it is very important where to place a banner and how to construct it. Usual solutions are:

• Skyscraper: Very high banners usually at the sides of a website which are even visible in parts when you scroll down.
• Content ads: Advertisements, which are integrated into the content of a website. Sometimes they are also included close to the menu bars and other interaction fields. For this reason some users see an advertisement not knowing that it is one.
• Video ads: Similar to normal banners except they aren’t static.

Pop-up and Pop-under advertisements

This method is very eye-catching because the ads open in an extra window and aren’t ‘just’ a part of a website. This means that every visitor has to deal with them. So the advertiser can be sure that everyone will see his advertising. But that’s why such obtrusive ads are unpopular. Many Internet users have a pop-up blocker to get rid of this annoying advertisements. Because of that you should think about placing such an advertisement on your website. A pop-up or pop-under gives you the most money but it also gives your visitors a bad feeling of your site.

Layer ads

They are equal to pop-ups but don’t open in a new window and instead of that they lay over the website-content in a JavaScript generated window. These windows frequently have a hidden close button so that the visitors have to analyze the ad before they can reach the websites’ content. Advertisements of this kind are often blocked and disliked just as pop-ups.

Web sponsoring

Another variant of Internet advertising is web sponsoring. Web sponsoring means a sponsor invests some money into a website and as counter-performance the sponsor will be presented on the website with a logo or something equal.

AdSense

This service from Google makes advertising very simple. It provides you with plain text-ads through a javascript that needs to be integrated in your website. But if you haven’t the right keywords on your site you very often earn just a few cents per click.

ContentLink, IntelliTXT and LinkWords

This type of advertising constitutes a new trend. More and more big websites have those hyperlinks within continuous texts. You get a little JavaScript snippet to integrate in your website and the it automatically highlights interesting words and generates money for every click.

Interstitial ads

These are websites which are displayed before you can enter the requested page.

Also see my post about making a good banner.